Tenute Bradascio: History, Philosophy, and Production of our Primitivo DOC Gioia del Colle

Tenute Bradascio: A Winery in the Heart of Murgia
Tenute Bradascio was founded in Gioia del Colle, in the heart of the Murgia plateau, with a clear objective: to enhance the value of Primitivo DOC Gioia del Colle through a production that is meticulous, identity-driven, and deeply rooted in the territory.
Here, wine is not just a product, but the result of a balance between nature, tradition, and a contemporary vision.
The Origins of Tenute Bradascio
The winery was born from the desire to invest in an extraordinary terroir, where limestone soils, altitude, and temperature fluctuations create ideal conditions for cultivating Primitivo.
From the very beginning, the choice was clear: not to chase quantity, but to focus on quality and the authentic expression of the grape variety.
Every decision, from vineyard management to vinification, is guided by this principle.
The Philosophy: Respect for the Land and Wine Identity
The philosophy of Tenute Bradascio is based on three core elements:
- The centrality of the territory and its connection with the Parco Archeologico di Monte Sannace
- Artisanal care of the vineyard
- Production oriented toward balance and elegance
The goal is to express the character of Gioia del Colle’s Primitivo without excess, emphasizing freshness, structure, and aromatic complexity.
The wine must tell the story of the Murgia: its history, its stone, its light, and its wind.
The Vineyard: Selection and Harvest
The vineyards are cultivated on the Murgia plateau, where the altitude encourages slow and complete ripening.
Agronomic management is strictly quality-oriented:
- Controlled yields per hectare
- Careful selection of grape clusters
- Harvesting at the optimal moment of ripeness
The harvest is a decisive step: every grape is picked with care to preserve its integrity and aromatic characteristics.

Vinification and Aging
In the cellar, the goal is to accompany the grapes through their natural journey without forcing the process.
Fermentation takes place under temperature control to keep aromas and structure intact.
Maceration allows for the extraction of color, tannins, and complexity.
Depending on the specific label, the wine may be aged:
- In stainless steel, to preserve freshness and fruitiness
- In wood, to add depth and evolutionary potential
Every choice is aimed at best expressing the character of the terroir.
Discover Tenute Bradascio Wines
Every bottle is the expression of a project that unites territory, passion, and vision.
You can discover and purchase our wines directly online or at the winery, to enjoy an immersive experience in the heart of Gioia del Colle.



