Onnè: Where Japanese Philosophy Meets Apulian Identity
The Meaning Behind the Name Onnè
Among the names that make up the Tenute Bradascio collection, Onnè is perhaps the one that speaks most deeply about authenticity.
The name is inspired by the Japanese concept of Honne, a word that describes a person’s genuine feelings, sincere thoughts, and true emotions, beyond social expectations and conventions.
In Japanese culture, Honne represents the most authentic part of the individual: the self that emerges when masks give way to sincerity.
It is a concept born thousands of miles away from Puglia, yet one that finds a surprising connection with the culture of our land.
When Japan Meets Puglia
At first glance, Japanese culture and the Apulian way of life may seem worlds apart.
Yet they share a common value: sincerity.
In the countryside of Puglia, the relationship with the land has always been direct and genuine. Working in the vineyard leaves little room for appearances; what truly matters is substance, respect for the seasons, and the ability to embrace what nature offers year after year.
In much the same way, the concept of Honne encourages people to set aside social masks and reveal who they truly are.
Onnè was born from the meeting of these two sensibilities. On one side, a philosophy that celebrates personal authenticity; on the other, a territory that has expressed its identity through wine for centuries.
The result is a name that brings together different cultures through a universal value: being authentic.
Gioia del Colle and the Identity of the Territory
Authenticity is not only a human quality. Territories also possess their own identity.
Gioia del Colle is a land where viticulture is deeply rooted in history. From the ancient Peucetian civilization to modern-day winemaking, wine has always been one of the most representative expressions of this territory.
Between the Norman-Swabian Castle and the Archaeological Park of Monte Sannace, the past continues to dialogue with the present through testimonies that reveal the deep connection between people, land, and culture.
It is in this context that Onnè was born: a wine collection that interprets the territory without sacrificing its personality, enhancing the identity of each grape variety and each expression.
One Identity, Four Expressions
The concept of Onnè is not linked to a single wine, but to a shared vision: authenticity, sincerity, and the expression of the territory.
For this reason, the Onnè collection takes shape through four different interpretations, united by the same philosophy while expressing different facets of Apulia’s land and grape varieties.
Onnè Fiano
Onnè Fiano represents the freshest and brightest side of the collection.
Its straw-yellow color with greenish reflections introduces a fruity and floral bouquet, supported by remarkable freshness and mineral character.
- fruity and floral notes
- freshness and balance
- pleasant minerality
- versatile food pairing potential
It is the most luminous and delicate expression of the Onnè philosophy.
Onnè Primitivo
Onnè Primitivo interprets the territory’s signature grape variety through an authentic and recognizable style.
Structure and harmony come together in a wine that enhances the character of Primitivo while maintaining elegance and balance.
- intense and enveloping profile
- balanced structure
- strong territorial identity
- enjoyable drinkability
A wine that sincerely expresses the character of the Murgia region.
Onnè Primitivo Rosato
Onnè Primitivo Rosato stands out with its delicate coral-pink color.
On the nose, notes of cherry and dog rose emerge, while the palate reveals freshness, balance, and persistence.
- cherry and dog rose aromas
- freshness and harmony
- long and pleasant finish
- exceptional versatility at the table
An elegant and convivial interpretation of Primitivo.
Onnè Susumaniello Rosato
Onnè Susumaniello Rosato tells another side of authenticity.
Its pale pink color introduces floral aromas and red fruit notes, accompanied by freshness and harmonious structure.
- floral and red fruit notes
- balanced freshness
- delicate yet distinctive profile
- authentic expression of Susumaniello
A rosé that combines personality and finesse while showcasing one of Apulia’s most representative grape varieties.
