Le Graie and Eumeste: The Myth That Becomes Primitivo di Gioia del Colle

The meaning of the name: a mythological imaginary that becomes the language of wine
Le Graie and Eumeste originate from the same symbolic universe, yet they interpret two different dimensions of it. In both cases, the reference to myth does not serve a decorative function: it becomes a way to narrate wine through cultural imagery originating from the nearby Archaeological Park of Monte Sannace.
Le Graie: The Shared Vision
The name Le Graie recalls the three sisters of Greek mythology, ancient figures united by a single eye and a single voice. The Graeae are custodians of remote knowledge, capable of seeing beyond the visible and guiding one toward a deeper understanding.
The image symbolizes collaboration, continuity between past and present, and a shared vision. It is the metaphor of a winery that combines tradition, experience, and modern sensitivity within a collective perspective.
For this reason, Le Graie is not just the name of a wine, but a statement of method: a shared balance that holds together memory and interpretation.
Eumeste: The Power of the Earth, the Strength of Myth
Eumeste belongs to the same imaginary but develops its most intense and layered side. The name is born from the initials of the three Gorgons — Euryale, Medusa, and Stheno — interpreted as three energies: the wide, the powerful, and the strong. From this, the acronym EU-ME-STE takes shape, defining the identity of the wine.
In this case, the myth refers to strength, transformation, and depth.
The reference to the Gorgoneion, an ancient symbol of protection, reinforces this reading: safeguarding identity, defending it, and transforming it into a recognizable sign. In Eumeste, the wine thus becomes a conscious expression, a meeting point between tradition and contemporary vision.

Two Interpretations of Primitivo DOC Gioia del Colle
The same imaginary takes shape in two distinct wines:
Le Graie, Primitivo DOC Gioia del Colle, and Eumeste, Primitivo DOC Gioia del Colle Riserva.
Le Graie – Primitivo DOC Gioia del Colle
Le Graie represents a balanced and accessible reading of Primitivo, in which structure is combined with good drinkability.
- notes of cherry and plum
- harmonic profile
- elegant tannins
- versatility at the table
It is a wine that expresses identity without excess, maintaining a direct relationship with the territory.
Consult the wine technical sheet
Eumeste – Primitivo DOC Gioia del Colle Riserva
Eumeste introduces a more complex and layered dimension.
- wide and deep bouquet
- spicy and balsamic notes
- full structure
- greater evolutionary capacity
It is a wine that requires time, both in production and in tasting, positioning itself on a more meditative level.
Consult the wine technical sheet
One Label, Two Levels of Reading
Le Graie and Eumeste share the same label, an element that reinforces the link between the two wines. This is not an aesthetic choice, but a narrative one.
The same image is interpreted in two ways:
- a more immediate and harmonic reading, in Le Graie
- a deeper and more complex reading, in Eumeste
The same symbol thus becomes the starting point for two different experiences, maintaining visual and conceptual consistency.



